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Predictably Irrational: The Hidden Forces That Shape Our Decisions

By Dan Ariely

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Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think were making smart, rational choices. But are we?In this newly revised and expanded edition of the groundbreaking

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